User-generated content has evolved from a bonus feature to a cornerstone of modern marketing. Brands and online marketers are realizing that authentic, relatable videos crafted by talented UGC creators deliver higher engagement and better conversion rates than traditional ads. To harness the full potential of this impactful strategy, partnering with the right UGC creator is … Read more
We all love a good shortcut 😎 And over the past few years, AI has become the shortcut for everything—from writing captions to generating full-blown videos in seconds. But here’s the problem nobody wants to admit: AI-generated UGC ads just aren’t convincing anyone anymore. In 2025, consumers are smarter, scroll faster, and spot inauthentic content … Read more
Let me paint you a picture. You’re scrolling Instagram, sipping your third coffee of the morning, and boom — you stop. Not because of some high-budget commercial, but because someone who looks like a regular person is reviewing a product you’ve been eyeing. Their video isn’t perfect. It’s filmed on an iPhone. But it feels … Read more