Pawel Search Engine Optimization (SEO) has come a long way from keyword stuffing and shady link schemes. As we step into 2025, ranking a website requires strategy, trust signals, and user-first content — not shortcuts. In this post, you’ll learn what really works in SEO in 2025, what’s changed from past years, and how to build … Read more
If you’re serious about growing your brand on TikTok or Instagram, you already know that User-Generated Content (UGC) is the golden ticket. Authentic, relatable, and algorithm-friendly — UGC is outperforming polished brand ads across the board. But here’s the truth: Not all UGC is created equal. That’s where Fiverr Pro comes in — connecting you … Read more
I’ve always believed in doing the work myself. Call it independence or just being stubborn, but for years I prided myself on being able to “figure it out” — even if that meant spending hours editing videos or designing banners that, if I’m being honest, never quite looked right. But a few years ago something … Read more
If you’ve ever spent hours designing ad creatives, only to see them underperform, you’re not alone. Whether you’re running a small business, managing a startup, or scaling ad campaigns as a freelancer, creating scroll-stopping ad visuals is hard work. That’s why I decided to test AdCreative.ai, an AI-powered platform that claims to generate conversion-focused ad … Read more
When you first hear about dropshipping, it sounds like a dream. No inventory, no shipping, no big startup costs — just launch a Shopify store, pick some products, and start making money while you sleep. But here’s the reality: Up to 90% of dropshipping stores fail within the first year. And over 95% of new … Read more
In a world flooded with AI-generated ads, only one format consistently captures attention and drives results on TikTok: UGC video content. Over the last three years, TikTok advertising has evolved from flashy brand campaigns to relatable, human-first messaging—and at the center of this transformation is the UGC content creator. Whether you’re a brand, marketer, or … Read more
“We trust strangers on the internet more than multi-million-dollar ad campaigns.”Let that sink in. If you’re running a business in 2025 and still pouring money into polished, salesy advertising—you’re doing it wrong. Here’s why:People don’t trust ads. They trust people. And User-Generated Content (UGC) is now the most powerful form of marketing on the internet. … Read more
I’ll just say it: traditional ads are losing their power. The polished, high-budget commercials we used to trust now feel stiff, inauthentic, and out of touch — especially on social media. As someone who works in marketing and has tested everything from banner ads to influencer campaigns, I can tell you there’s one style of … Read more
We all love a good shortcut 😎 And over the past few years, AI has become the shortcut for everything—from writing captions to generating full-blown videos in seconds. But here’s the problem nobody wants to admit: AI-generated UGC ads just aren’t convincing anyone anymore. In 2025, consumers are smarter, scroll faster, and spot inauthentic content … Read more
Let me paint you a picture. You’re scrolling Instagram, sipping your third coffee of the morning, and boom — you stop. Not because of some high-budget commercial, but because someone who looks like a regular person is reviewing a product you’ve been eyeing. Their video isn’t perfect. It’s filmed on an iPhone. But it feels … Read more